Valicom’s Why

Those who start with why inspire people. Simon Sinek’s example uses Apple.

He explains, if Apple communicated like most companies, their marketing message would sounds something like this:

“We have great computers. They’re beautifully designed, simple to use, and user friendly. Want to buy one?”

And here’s how Apple actually communicates, using why first:

“In everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers.”

Which version of Apple would you buy from?

I was inspired by this video and it defined the why we’ve been following all along.

Valicom’s Why: “Leveling the telecom playing field”.

Leveling the Telecom Playing Field

The foundational purpose, cause or belief (our why?) in which Valicom was started was based on the customer confusion in the marketplace and the difficulty experienced by alternative telecom providers to fairly compete. The same inequality still exists today. Valicom continues to level the telecom playing field by providing adaptive solutions that promote fairness and provide equal access to information, tools and competitive pricing for ultimate transparency.

From day one, Valicom has been a values-based company. The foundation of the company was built on a set of values, which we still live true to today.

Valicom’s Values

• Authenticity – integrity, honesty, trustworthiness

• Passion – energy, enthusiasm, spirit

• Inspiration – example, influence, motivation

• Innovation – creativity, ingenuity

• Memorable Experiences – operational excellence, best in class service

• Enduring Connections – trustworthy partnerships, relationships, loyalty

Valicom remains consistent with our why and in living our core values, both then and now, 30 years later. By connecting our employees to our mission and values, we feel more connected to making a difference and aligning our purpose and are very thankful for their dedication in our mission with an extremely low turnover rate!

Do you believe in leveling the telecom playing field? Set up a virtual coffee with us today!